haku: @indexterm DECISION MAKING / yhteensä: 3774
viite: 545 / 3774
| Tekijä: | |
| Otsikko: | How to understand consumers |
| Lehti: | Admap
2004 : VOL. 39:9, p. 59 |
| Asiasana: | Consumer behaviour Decision making Loyalty Segmentation |
| Kieli: | eng |
| Tiivistelmä: | The article is a pretext for a series of articles concerning consumer behaviour and customer understanding. It discusses how marketers can improve the process of customer understanding and how the changes of modern community are affecting the process. |
SCIMA