haku: @indexterm Decision making / yhteensä: 3774
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Tekijä:Swimberghe, K.R.
Sharma, D.
Flurry, L.W.
Otsikko:Does a consumer's religion really matter in the buyer-seller dyad? An empirical study examining the relationship between consumer religious commitment, christian conservatism and the ethical judgement of a seller's controversial business decision
Lehti:Journal of Business Ethics
2011 : SEP, VOL. 102:4, p. 581-598
Asiasana:decision making
consumers
loyalty
dealers
consumer behaviour
religion
christianity
social responsibility
USA
Kieli:eng
Tiivistelmä:Religion is an essential cultural and individual difference variable. However, despite its obvious importance in consumers' lives, in the United States it has been under-researched. This article addresses that scarcity in the literature and examines the effect of consumer religion in the buyer-seller dyad. Particularly, this study investigates the impact of consumer religious commitment and a Christian consumer's conservative beliefs in the U.S. on store loyalty when retailers make potential religiously objectionable business decisions. Structural equation modeling is used and Anderson and Gerbing's (Psychol Bull 103(3):411-423, 1988) two-step approach is applied to study data from a national sample of 531 consumers. The results suggest that consumers assess seller's actions and form ethical judgments, which act as a major explanatory variable in consumer store loyalty intentions.
SCIMA tietueen numero: 276195
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