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| Tekijä: | Nickerson, C. Hoeken, H. |
| Otsikko: | Remarkable or modest? The role played by culture in advertising |
| Lehti: | Business communication quarterly
2003 : VOL 66:1, p. 61-68 |
| Asiasana: | ADVERTISING TEACHING METHODS UNDERGRADUATES |
| Kieli: | eng |
| Tiivistelmä: | In teaching students one of the main problems is how to prepare them to their Masters dissertation and at the same time allow them to take out research relevant the real world and to real people. It is also important to know how to make their classroom activities relevant to the world around them and how to provide them with assignments in their final year of studies. In this article the author´s depict and intercultural advertising project which consists of several interconnected assignment to meet the goals in teaching students. |
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