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| Tekijä: | Treadgold, A. |
| Otsikko: | 1992: the retail responses to a changing Europe. |
| Lehti: | Marketing and Research Today
1989 : AUG, VOL. 17:3, p. 161-166 |
| Asiasana: | RETAILING SINGLE MARKET INTERNATIONALIZATION |
| Kieli: | eng |
| Tiivistelmä: | The process of retail internationalization is examined, mainly in terms of retailers' investment activities outside their local markets.1992 is focusing attention on European retailing. But retailers outside the Community have a strong interest in the 1992 programme, though it has little influence so far on the overseas investment decisions made by retailers. |
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