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Tekijä: | Bhattacharya, K. |
Otsikko: | Strategy Accounting for market share |
Lehti: | Management Accounting (London)
1987 : NOV, VOL. 65:10, p. 30 |
Asiasana: | ACCOUNTING MARKET SHARE FINANCIAL CONTROL |
Kieli: | eng |
Tiivistelmä: | Review of the significance of the market share in an organisation's strategy and the role of the accountant. Case of a fall in market share, while registering a record profit. Role of the market share and costing, reflecting importance of the management accountant's role. |
SCIMA