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| Tekijä: | Lynn, M. |
| Otsikko: | Marriages of convenience (!Strategic alliances) |
| Lehti: | Business
1990 : FEB, p. 46-47,49 |
| Asiasana: | STRATEGIC MANAGEMENT STRATEGIC PLANNING CORPORATE STRATEGY EUROPEAN COMMUNITY SINGLE MARKET |
| Kieli: | eng |
| Tiivistelmä: | Review of the short-term aspects of companies with skill shortages forming strategic alliances. Role of strategic planners and alliances. Examples and trend of alliances. Competitive advantage. Changes in market structure. Examples of a "jigsaw" acquisition. The logic of alliances. Company collaboration. How alliances stretch the management skills and can lead to conflict. Unstable long-term direction. Need for partnerships to evolve to survive. |
SCIMA