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| Tekijä: | Töpfer, A. |
| Otsikko: | Euro-Audit: Erfolgreiche Vorbereitung mittelständischer Unternehmen auf den Europäischen Binnenmarkt. Professionalität des Managements wird zum Erfolgsfaktor. |
| Lehti: | Zeitschrift Führung + Organisation
1990 : JAN/FEB, VOL. 59:1, p. 28-34 |
| Asiasana: | MANAGEMENT COMPANIES SINGLE MARKET |
| Kieli: | ger |
| Tiivistelmä: | Opinion on the European single market is divided: for some people it is the eight wonder of the world; others have their doubts as to whether such a thing will ever exist in any comprehensive form. And, quite apart from this debate, there is the question of how an enterprise can best prepare for the single market. In the article, the author analyses the most important elements from management and marketing standpoints: the collection of relevant information, the search of suitable partners and the funding of a European strategy. The paper also answers the question of what effects it will have on organization and management and discusses the preconditions for successful management. |
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