haku: @indexterm POST-INDUSTRIAL SOCIETY / yhteensä: 38
viite: 6 / 38
| Tekijä: | Badot, O. Cova, B. |
| Otsikko: | Des marketing en mouvement, vers un neo-marketing = The development of marketing toward post-modernism |
| Lehti: | Revue Francaise du Marketing
1992 : /1 NO. 136, p. 5-27 |
| Asiasana: | MARKETING POST-INDUSTRIAL SOCIETY MARKETING THEORY MARKETING MODELS MARKETING CONCEPT |
| Kieli: | fre |
| Tiivistelmä: | The new phenomena of economic and technological development are examined. The concept of a post-modern society is outlined. Some characteristics of consumption in a post-modern society are described and analyzed. It is shown how aesthetic values will get an increasing importance in the new consumption patterns. A number of new branches and concepts of marketing are discussed: inverse marketing, macro-marketing, mega marketing, global marketing, super-marketing, marketing warfare, high-technology marketing, marketing of art, marketing of projects etc. A few examples are presented for illustration. |
SCIMA