haku: @author Parasuraman, A. / yhteensä: 38
viite: 7 / 38
| Tekijä: | Zinn, W. Parasuraman, A. |
| Otsikko: | Scope and intensity of logistics-based strategic alliances: a conceptual classification and managerial implications |
| Lehti: | Industrial Marketing Management
1997 : MAR, VOL. 26:2, p. 137-148 |
| Asiasana: | STRATEGY ALLIANCES MANAGEMENT |
| Kieli: | eng |
| Tiivistelmä: | Strategic alliances are at the forefront of current management practice. Firms with complementary skills are taking advantage of synergies among them to reduce operating costs and to secure competitive advantages. Whereas strategic alliances can take many forms, this article focuses on logistics-based strategic alliances. In these alliances, buyers, sellers, and third-party service providers in the distribution channel engage in business relationships designed to reduce the joint cost of two or more firms. |
SCIMA