haku: @author Pickard, J. / yhteensä: 38
viite: 5 / 38
| Tekijä: | Pickard, J. |
| Otsikko: | Whose bright idea was that? |
| Lehti: | People Management
1998 : SEP 3, VOL. 4:17, p. 46-49 |
| Asiasana: | HUMAN RESOURCE MANAGEMENT INTELLECTUAL PROPERTY LAW PROPERTY RIGHTS |
| Kieli: | eng |
| Tiivistelmä: | In the information age, more people can expect to make a living by trading in ideas. But, unlike a visible and tangible product, a concept is almost impossible to protect from imitators. Jane Pickard asks whether we need new laws for our new age. Hundreds of trainers in Britain who use neurolinguistic programming (NLP) breathed a sigh of relief this summer as one of the co-founders of the technique pulled out of a legal battle over trademarking the term. |
SCIMA