haku: @author Smith, A. / yhteensä: 38
viite: 7 / 38
| Tekijä: | Smith, A. |
| Otsikko: | Multimedia: plays not monologues |
| Lehti: | Admap
2004 : JUL/AUG, VOL. 39:7 (452), p. 43-46 |
| Asiasana: | Advertising Communication Planning |
| Vapaa asiasana: | Media |
| Kieli: | eng |
| Tiivistelmä: | This article examines some of the difficulties in optimizing mixed-media plans, and suggests a way in which existing data could be used to guide thinking. |
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