haku: @indexterm Direct response marketing / yhteensä: 38
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| Tekijä: | Quinzler, B. |
| Otsikko: | Dauerhafte Bindung |
| Lehti: | Absatzwirtschaft
1991 : MAY, VOL. 34:5, p.98-100 |
| Asiasana: | MARKETING DIRECT RESPONSE MARKETING |
| Kieli: | ger |
| Tiivistelmä: | The author, a direct-marketing expert of BMW discusses the questions about the construction of such a system in car industry. He sums up his ideas in three requirements: new target groups should be generated, a continuous dialogue must be started with the architects and the presence of BMW must be strengthened during the planning mechanism. |
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