haku: @indexterm Irish Republic / yhteensä: 387
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| Tekijä: | Corrigan, J. |
| Otsikko: | How a green image can drive Irish export growth |
| Lehti: | Greener Management International
1996 : OCT, 16, p. 87-96 |
| Asiasana: | MANAGEMENT ENVIRONMENTAL PROTECTION IRISH REPUBLIC |
| Kieli: | eng |
| Tiivistelmä: | The Irish export industry has identified the environment as a factor in boosting its overseas sales performance by promoting Ireland as a green European centre of quality products and services. In a survey commissioned by The Irish Trade Board, British industrial buyers placed Ireland in fourth place among EU countries in terms of a positive environmental image; German buyers placed Ireland second - after Germany itself. A parallel study among retail buyers and consumers indicated that Ireland's claim to be a source of green products could have market advantages, but that the claim must be backed up by evidence of a genuine environmental commitment. |
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