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| Tekijä: | Argouslidis, P.C. McLean, F. |
| Otsikko: | Service elimination decision-making - The identification of financial services as cadidiates for elimination |
| Lehti: | European Journal of Marketing
2004 : VOL. 38:11-12, p.1355-1381 |
| Asiasana: | Auditing Financial institutions Financial services Product elimination Product variety United Kingdom |
| Kieli: | eng |
| Tiivistelmä: | The paper reports part of the findings of a broader exploratory investigation into the service elimination process in the British financial service sector. The paper presents qualitative and quantitative empirical evidence on the way in which British financial institutions audit their service range in order to identify financial services as candidates for elimination. |
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