haku: @indexterm RETAIL LOCATION / yhteensä: 39
viite: 23 / 39
| Tekijä: | Davies, G. |
| Otsikko: | Patterns in cross shopping for groceries and their implications for cooperation in retail location |
| Lehti: | British Journal of Management
1993 : JUNE, VOL. 4, p. 91-101 |
| Asiasana: | SHOPPING CO-OPERATION RETAIL LOCATION |
| Kieli: | eng |
| Tiivistelmä: | A method based on similarity of image and cross-shopping behaviour is proposed and tested on two substantial data bases. Earlier theory on brand switching led to a concept of cross shopping where shoppers were expected to cross shop more between retailers seen as different. The paper demonstrates that perceived difference is a determinant of cross-shopping behaviour but that different patterns of cross-shopping behaviour are apparent, depending upon the retailer. In one, cross shopping is increased to those retailers seen as similar; in the other, cross shopping is decreased to those retailers seen as similar. |
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