haku: @indexterm RETAIL LOCATION / yhteensä: 39
viite: 19 / 39
| Tekijä: | Bennison, D. Clarke, I. Pal, J. |
| Otsikko: | Locational decision making in retailing: an exploratory framework for analysis |
| Lehti: | International Review of Retail, Distribution and Consumer Research
1995 : JAN, VOL. 5:1, p. 1-20 |
| Asiasana: | RETAIL LOCATION DECISION MAKING NETWORKS |
| Kieli: | eng |
| Tiivistelmä: | Competitive pressures on retailers in the 1990s are leading to a closer consideration and use of location as a source of competitive advantage. Increasingly, locational decisions involve not only the evaluation of potential new sites, but also the management of existing ones. This paper takes stock of the range of locational decision-making activity being undertaken by retailers through an exploratory study of thirty-seven companies in the UK. |
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