haku: @indexterm ELECTRONIC PUBLISHING INDUSTRY / yhteensä: 39
viite: 17 / 39
| Tekijä: | King, M. F. Hill, D. J. |
| Otsikko: | Electronic decision aids: Integration of a consumer perspective |
| Lehti: | Journal of Consumer Policy
1994 : JUN, VOL. 17:2, p. 181-206 |
| Asiasana: | CONSUMER RESEARCH ELECTRONIC PUBLISHING INDUSTRY COMPUTER TECHNOLOGY |
| Kieli: | eng |
| Tiivistelmä: | Merchants and manufacturers are rapidly adopting electronic decision aids to help sell a variety of merchandise. These systems provide product information or recommendations based on input from the consumer and affect the way consumers process information. A conceptual framework, based on information processing theory and three strategic consumer difference variables - goal orientation, autonomy, and expertise - is presented. Based on these differences, propositions are derived to guide design of effective electronic decision aids. |
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