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| Tekijä: | Lawson, R. Bhagat, P.S. |
| Otsikko: | The role of price knowledge in consumer product knowledge structures |
| Lehti: | Psychology & Marketing
2002 : JUN, VOL. 19:6, p. 551-568 |
| Asiasana: | COLLEGES CONSUMER BEHAVIOUR KNOWLEDGE PRICES PRODUCTS UNIVERSITIES |
| Kieli: | eng |
| Tiivistelmä: | In this study price knowledge is viewed as a necessary component of a product knowledge structure, in which it is inferred from domain-specific relations among product features. Consumers' knowledge of tuition rates of colleges and universities was investigated in two tuition-estimation experiments. |
SCIMA