haku: @indexterm RETAIL LOCATION / yhteensä: 39
viite: 4 / 39
| Tekijä: | Smith, L. D. Sanchez, S. M. |
| Otsikko: | Assessment of business potential at retail sites: empirical findings from a US supermarket chain |
| Lehti: | International Review of Retail, Distribution and Consumer Research
2003 : JAN, VOL. 13:1, p. 37-58 |
| Asiasana: | RETAIL LOCATION RETAIL LOCATION COMPETITION ANALYTICAL REVIEW |
| Kieli: | eng |
| Tiivistelmä: | The authors address the problem of estimating retail business potential at alternative sites, with concern for assessing performance relative to potential in existing markets and for identifying the best sites for expansion into new markets. At question is the utility of information typically used in formal retail patronage models, in comparison with additional information considered important by retail executives. Relevant data are gathered from secondary sources and intensive in-store surveys are conducted to produce a portfolio of information about neighborhood demographics, store ambience, variety and quality of products and services, relative prices of selected products, etc. for stores in a retail grocery chain and competitive stores in the chain's markets. |
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