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| Tekijä: | Nielsen, A. C. |
| Otsikko: | The outlook for electronic media - An address delivered to the Advertising Research Foundation's 8th annual mid-year conference. |
| Lehti: | Journal of Advertising Research
1982 : DEC - 1983 JAN, VOL. 22:6, p. 9-16 |
| Asiasana: | ADVERTISING MEDIA ELECTRONIC PUBLISHING INDUSTRY TELEVISION RECEIVERS INDUSTRY |
| Kieli: | eng |
| Tiivistelmä: |
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