haku: @indexterm BREAK-EVEN ANALYSIS / yhteensä: 39
viite: 13 / 39
| Tekijä: | Powers, T. L. |
| Otsikko: | Breakeven analysis with semifixed costs. |
| Lehti: | Industrial Marketing Management
1987 : FEB, VOL. 16:1, p. 35-41 |
| Asiasana: | BREAK-EVEN ANALYSIS INDUSTRIAL MARKETING |
| Kieli: | eng |
| Tiivistelmä: | Break-even analysis is a commonly used tool for decision-making by industrial marketers. The break-even technique can be utilized in many different ways to make decisions including return on investment criteria, required market shares, and different distribution alternatives. The traditional break-even methodology is examined and a method is described to include semifixed expenses to make the tool more applicable to situations typically encountered by industrial marketing managers. |
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