haku: @indexterm retail location / yhteensä: 39
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| Tekijä: | Tietz, B. |
| Otsikko: | Warum die City und die grüne Wiese nicht ohneeinander existieren können. (!Suburban outlets) |
| Lehti: | Marketing: Zeitschrift fur Forschung und Praxis
1989 : VOL. 11:2, p. 77-85 |
| Asiasana: | CONSUMERS RETAIL LOCATION TOWNS FEDERAL REPUBLIC OF GERMANY |
| Kieli: | ger |
| Tiivistelmä: | Many factors led in the last decades to shift of retail trade towards suburbs: higher costs of renting an outlet in the city, no parking place in the center, the wish of suburb dwellers to buy on-the-spot etc. The article asks the question what can do retail traders of the City to counteract the trend of turnover decrease. The answer is they have to diversify into high value, exclusive goods and services. |
SCIMA