haku: @indexterm SALES MANAGEMENT / yhteensä: 391
viite: 13 / 391
| Tekijä: | Homburg, C. Stock, R. M. |
| Otsikko: | The link between salespeople´s job satisfaction and customer satisfaction in a business-to-business context : a dyadic analysis |
| Lehti: | Journal of the Academy of Marketing Science
2004 : VOL. 32:2, p. 144-158 |
| Asiasana: | BUSINESS-TO-BUSINESS CUSTOMERS MARKETING SALES MANAGEMENT |
| Kieli: | eng |
| Tiivistelmä: | An important driver of customer satisfaction is the job satisfaction of a company´s employees. This relationship between employees and customers is examined in this article in a business-to-business context. The analysis bases on dyadic data which is data involving judgments by employees and their customers. |
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