haku: @indexterm Country comparisons / yhteensä: 394
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| Tekijä: | Nebenzahl, I. D. Jaffe, E. D. Lampert, S. I. |
| Otsikko: | Towards a theory of country image effect on product evaluation |
| Lehti: | Management International Review
1997 : VOL. 37:1, p. 27-49 |
| Asiasana: | COUNTRY COMPARISONS IMAGE PRODUCTS EVALUATION |
| Kieli: | eng |
| Tiivistelmä: | This article reviews constructs of country image effect (CIE), and proposes a universal taxonomy defining the domain of country image. An integrative paradigm based on the taxonomy specifying the factors and the interrelationship that determine CIE is proposed. This integrative-dynamic paradigm of country image (CIE) explains how CIE influences product and brand perceptions and how the perceptions change over time. For testing the model, six research propositions are given. |
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