haku: @indexterm COUNTRY COMPARISONS / yhteensä: 394
viite: 19 / 394
| Tekijä: | Singh, J. Garcia de los Salmones, M. de M. Bosque, I. R. del |
| Otsikko: | Understanding corporate social responsibility and product perceptions in consumer markets: a cross-cultural evaluation |
| Lehti: | Journal of Business Ethics
2008 : JUL I, VOL. 80:3, p. 597-611 |
| Asiasana: | corporate responsibility country comparisons cross-cultural studies products social responsibility Spain United Kingdom |
| Kieli: | eng |
| Tiivistelmä: | The study adopts a multidimensional and cross-country perspective of the concept and analyses consumer perceptions of behaviour of four leading consumer products manufacturers. Data was collected from consumers in two countries Spain and the UK. The study analyses consumers degree of interest in corporate responsibility and its impact on their perception about the company. The results suggest a weak impact of company-specific communication on consumers perception. The implications of this study are relevant to companies for strengthening their social responsibility associations with the consumers. |
SCIMA