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| Tekijä: | Levy, M. Powell, P. |
| Otsikko: | Exploring SME Internet adoption: Towards a contingent model |
| Lehti: | Electronic markets
2003 : VOL. 13:2, p. 173-181 |
| Asiasana: | Small and medium-sized enterprises (SMEs) Small business Internet Models |
| Vapaa asiasana: | SME e-business |
| Kieli: | eng |
| Tiivistelmä: | Internet adoption, in both large and small firms (SMEs), is promoted as a means to improve competitiveness. The European Union and various national governments encourage Internet adoption predicated on an 'adoption ladder' or stages model. There is, however, little research supporting such a stages model. Therefore, this paper questions current thinking that small firms progress through a 'stages of growth' model in their use of the Internet. Twelve SME cases are investigated. Outcomes suggest that the majority only perceive value in email and possibly a marketing website. However, some SMEs see strategic potential and will invest in e-business. The paper suggests that owners' recognition of the business value of the Internet combined with their attitude to business growth are key factors in determining Internet adoption strategies. |
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