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| Tekijä: | Jenkins, H. |
| Otsikko: | A critique of conventional CSR theory: an SME perspective |
| Lehti: | Journal of General Management
2004 : SUMMER, VOL. 29:4, p. 37-57 |
| Asiasana: | Corporate responsibility Small and medium-sized enterprises (SMEs) Social responsibility |
| Vapaa asiasana: | SME |
| Kieli: | eng |
| Tiivistelmä: | Conventional corporate social responsibility (CSR) theory is based on the myth that large companies are the norm and has been predominantly developed in and for large corporations. The article discusses why it is inappropriate to develop CSR strategies for SMEs along the same lines as for large corporations. It elaborates on and challenges a number of the assumptions inherent in CSR and those made about SME behaviour. It argues for the development of a new interpretation of CSR more relevant to SMEs, and based on viewpoint that treats SMEs rather than large companies as the norm, and discusses the consequences of this for SME managers. |
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