haku: @indexterm France / yhteensä: 3968
viite: 420 / 3968
| Tekijä: | Mitchell, V. Yamin, M. Pichene, B. |
| Otsikko: | A cross-cultural analysis of perceived risk in British and French CD purchasing |
| Lehti: | Journal of Euromarketing
1996 : VOL. 6:1, p. 5-22 |
| Asiasana: | MARKETING COMPACT DISC INDUSTRY FRANCE |
| Kieli: | eng |
| Tiivistelmä: | This paper proposes minimum conditions for meaningful cross-cultural comparisons of consumer behaviour in terms of concept, culture and context and compares risk reducing behaviour among a sample of UK and French compact disc purchasers. Few cross-cultural studies have been truly guided by these three considerations, especially in the standardisation literature. The results show minor differences in risk-reducing behaviour between the two samples, although the variation seen in some individual strategies is potentially significant in behavioural and marketing terms. |
SCIMA