haku: @indexterm France / yhteensä: 3968
viite: 179 / 3968
| Tekijä: | Frochot, I. |
| Otsikko: | An analysis of regional positioning and its associated food images in French tourism regional brochures |
| Lehti: | Journal of Travel & Tourism Marketing
2003 : VOL. 14:3-4, p. 77-96 |
| Asiasana: | Tourism Food France Product image |
| Kieli: | eng |
| Tiivistelmä: | The aim of this study of the tourism in France is to identify the different food images that can be used by tourism advertisers in their promotional material, and to investigate how different food images can be used for specific destinations' positioning strategies. Results show that country product/dishes and raw/natural products dominate food images followed by wine and vineyards images. Images of food producers, chefs, restaurants and the presence of people in the pictures on the other side are underpresented. Cultural dimensions of food associated to communicating/sharing or to status/lifestyle statements are rarely used in French regional brochures. |
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