haku: @author Proctor, R. A. / yhteensä: 4
viite: 1 / 4
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Tekijä: | Proctor, R. A. |
Otsikko: | The importance of creativity in the management field. |
Lehti: | British Journal of Management
1991 : DEC, VOL. 2:4, p. 223-230 |
Asiasana: | CREATIVITY MANAGEMENT RESEARCH MANAGEMENT STYLES |
Kieli: | eng |
Tiivistelmä: | The problem of creativity in the management is discussed. Creativity is regarded as something which occurs when we are able to organize our thoughts in such a way that readily leads to a different and even better understanding of a situation. it is argued that creative insights can often be assisted by the use of creative problem-solving aids. The author suggests that creative problem-solving is both a training programme designed to enhance creative behaviour, and a systematic way of organizing and processing information in order to understand and solve problems more creatively and hence arrive at better solutions. |
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