haku: @author Classen, W. / yhteensä: 4
viite: 3 / 4
| Tekijä: | Classen, W. |
| Otsikko: | Ein Affe fuer alle. Second-Hand-Werbung = An ape for all. Second hand advertisement. |
| Lehti: | Capital
1992 : SEP, VOL. 31:9, p. 204-207 |
| Asiasana: | ADVERTISING COSTS COST EFFECTIVENESS |
| Kieli: | ger |
| Tiivistelmä: | Recycling in the advertisement business too: the case of second hand advertisement is described by telling the story of Sunshine, the nice orang-outang. This well-known figure was created by the South-California-Bank but the German ad agency, Adexchange bought the license and later used Sunshine on an international scale. This is a very cheap way of advertising: both the innovator and the second user benefit from it. Many experts think that, taking into account the soaring costs of tv-ads , second hand publicity means a serious and important alternative for a lot of enterprises. |
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