haku: @author Hattemer, K. / yhteensä: 4
viite: 3 / 4
| Tekijä: | Hattemer, K. |
| Otsikko: | Medien tragen Marken zum Markterfolg (Medias help brands to attain market success) |
| Lehti: | Markenartikel
1991 : NR. 11, p. 486-489 |
| Asiasana: | ADVERTISING EFFECTIVENESS |
| Kieli: | ger |
| Tiivistelmä: | This is a review of the study of the Meffert Institute which appeared under the title: Werbung und Markterfolg (Advertising and market success). The study investigates advertising activity on the German consumer goods market, relying on survey of advertising firms. The main objectives pursued by advertising, the role of advertising among other marketing instruments etc. |
SCIMA