haku: @indexterm AUTOMOBILE ASSOCIATION / yhteensä: 4
viite: 2 / 4
| Tekijä: | Huntsman, S. |
| Otsikko: | Using strategic planning to drive organizational change |
| Lehti: | Long Range Planning
1994 : FEB, VOL. 27:1, p. 50-55 |
| Asiasana: | STRATEGIC PLANNING ORGANIZATIONAL CHANGE AUTOMOBILE ASSOCIATION |
| Kieli: | eng |
| Tiivistelmä: | Whilst there are always new ideas around to improve strategic planning, practicing planners in large organizations, are still required to manage a structured planning process for their executives. At the same time planners must not let the process become a bureaucratic straight jacket, or stifle change. This article shares the experiences of the AA's Business Planners and how they are resolving this problem. By dividing the process into two distinct parts, one for strategic and one for tactical issues, executives and managers are able to focus their attention on issues of differing timescales, certainty and complexity. |
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