haku: @author Rosenzweig, P. / yhteensä: 4
viite: 4 / 4
« edellinen | seuraava »
| Tekijä: | Rosenzweig, P. |
| Otsikko: | Why is managing in the United States so difficult for European firms? |
| Lehti: | European Management Journal
1994 : MAR, VOL. 12:1, p. 31-38 |
| Asiasana: | USA MANAGEMENT INVESTMENT |
| Kieli: | eng |
| Tiivistelmä: | As European multinational corporations (MNCs) have rapidly increased their investment in the United States, many have encountered serious problems in managing their investment in the Us affiliates. Some challenges are encountered at entry, including scale requirements, inexperience, intense competitive reactions, and problems inherent in managing acquisitions. The author offers a number of suggestions to help European MNCs deal with these many challenges. |
« edellinen | seuraava »
SCIMA