haku: @author Collins, P. / yhteensä: 4
viite: 2 / 4
| Tekijä: | Collins, P. |
| Otsikko: | New RCA U.K. director stresses intelligent marketing |
| Lehti: | Billboard
1989 : SEP, VOL. 101:36, p.77 |
| Asiasana: | |
| Vapaa asiasana: | Views, Experience, Differences |
| Kieli: | eng |
| Tiivistelmä: | The new chief executive of the British RCA does not believe in Pan-Europeanism as to marketing music products. She thinks that development of markets in the individual countries is different and productions are not received by people of different countries with the same enthusiasm. Thus, intelligent marketing is what really counts. |
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