haku: @freeterm PHYSICAL DISTRIBUTION, / yhteensä: 4
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| Tekijä: | Fuller, J. B. O'Conor, J. Rawlinson, R. |
| Otsikko: | Tailored logistics: the next advantage (Absatzstrategie) |
| Lehti: | Harvard Business Review
1993 : MAY-JUN, VOL. 71:3, p. 87-98 |
| Asiasana: | |
| Vapaa asiasana: | PHYSICAL DISTRIBUTION, UNTERNEHMENSSTRATEGIE |
| Kieli: | eng |
| Tiivistelmä: | Distribution problems bore many top managers. Yet, this article presents logistics as the new strategic frontier. Rather than offering a variety of products along the same pipeline, companies can tailor distinct pipelines for groups of customers. A can of Coca-Cola, for example, might go to a vending machine, or it might come with billing services. By competing with logistically distinct businesses, companies satisfy customers and reap new profits. As an illustration K. Murphy describes how a large telecommunications company designed its logistics systems to meet customer demands and product requirements. |
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