haku: @author Balachander, S. / yhteensä: 4
viite: 4 / 4
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| Tekijä: | Balachander, S. Srinivasan, K. |
| Otsikko: | Selection of product line qualities and prices to signal competitive advantage |
| Lehti: | Management Science
1994 : JUL, VOL. 40:7, p. 824-841 |
| Asiasana: | MARKETING PRICING QUALITY |
| Kieli: | eng |
| Tiivistelmä: | The authors investigate a firm's choice of prices and qualities of a product line to signal competitive advantage to potential entrants and to discourage entry. The market consists of customer segments with different valuations for product quality. The authors demonstrate that a higher quality and a higher price of each product in the line convey the firm's advantage to potential competition and prevents entry. The authors discuss implications for optimal product line selection when customers "self-select" a product from the line. |
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