haku: @author Rotemberg, J. / yhteensä: 4
viite: 3 / 4
| Tekijä: | Rotemberg, J. Saloner, G. |
| Otsikko: | Benefits of narrow business strategies |
| Lehti: | American Economic Review
1994 : DEC, VOL. 84:5, p. 1330-1349 |
| Asiasana: | STRATEGY ECONOMICS AMERICA |
| Kieli: | eng |
| Tiivistelmä: | Firms often concentrate on a narrow range of activities and claim to forgo other, apparently profitable, opportunities. This pursuit of narrow strategies is applauded by some academics who study strategic management. The authors present two related theoretical models in which firms do indeed benefit from pursuing such narrow strategies. In these models a narrow strategy is beneficial because it enables the firm to motivate its employees to search for ways of increasing the profitability of its core activities. |
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