haku: @author Walker, B. / yhteensä: 4
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Tekijä: | Hutt, M. Walker, B. Frankwick, G. |
Otsikko: | Hurdle the cross-functional barriers to strategic change |
Lehti: | Sloan Management Review
1995 : SPRING, VOL. 36:3, p. 22-30 |
Asiasana: | STRATEGY CHANGE COMPANIES |
Kieli: | eng |
Tiivistelmä: | The technological hurdles to strategic change are often easier to scale than the political ones. Strategic decisions - particularly those that imply restructuring - upset established patterns, challenge organizational units' identities, and create barriers to strategic change. The authors track a strategic decision in a Fortune 500 corporation, identify political obstacles that overshadowed the process, and highlight turning points in the strategy's direction. |
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