haku: @author Ortmeyer, G. / yhteensä: 4
viite: 2 / 4
| Tekijä: | Buzzell, R. Ortmeyer, G. |
| Otsikko: | Channel partnerships streamline distribution |
| Lehti: | Sloan Management Review
1995 : SPRING, VOL. 36:3, p. 85-96 |
| Asiasana: | DISTRIBUTION CO-OPERATION CUSTOMERS SERVICE |
| Kieli: | eng |
| Tiivistelmä: | Formerly adversarial relationships between retailsers and their suppliers are giving way to cooperative partnerships in which both try to improve merchandise and information flow in the distribution channel system. By cooperating, retailers and suppliers can speed up the replenishment of inventories, improve customer service, reduce the need for markdowns, and cut the cost of bringing goods to the customer. |
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