haku: @freeterm MARKETINGSTRATEGIE, BETRIEBLICHER / yhteensä: 4
viite: 3 / 4
| Tekijä: | Gillespie, R. J. |
| Otsikko: | Pitfalls and opportunities for environmental marketers |
| Lehti: | Journal of Business Strategy
1992 : JUL-AUG, VOL. 13:4, p. 14-17 |
| Asiasana: | |
| Vapaa asiasana: | MARKETINGSTRATEGIE, BETRIEBLICHER UMWELTSCHUTZ |
| Kieli: | eng |
| Tiivistelmä: | Issues such as global warming, ozone depletion, insufficient landfill capacity, and excess packaging are foremost on the minds of consumers. Companies face a myriad of environmental challenges, but they also recognize the opportunities to be gained by implementing responsible marketing action plans. |
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