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| Tekijä: | Wagner, W. B. Hall, P. K. |
| Otsikko: | Equipment lease accounting in industrial marketing strategy (Absatzstrategie) |
| Lehti: | Industrial Marketing Management
1991 : NOV, VOL. 20:4, p. 305-310 |
| Asiasana: | |
| Vapaa asiasana: | TRANSPORTMITTEL, LEASING, VERKAUFSKONDITIONEN |
| Kieli: | eng |
| Tiivistelmä: | Industrial marketers have long used the lease as a sales and promotional tool. It has helped promote many products that otherwise could not be sold because of a buyer's lack of desire or inability to pay for an asset outright. As transportation equipment often requires a significant capital investment, the need to research the lease/purchase decision is imperative. Correspondingly, a thorough understanding of accounting standards constraining financial arrangements for transport equipment selected is necessary. |
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