haku: @author Rochford, L. / yhteensä: 4
viite: 4 / 4
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| Tekijä: | Rochford, L. |
| Otsikko: | Generating and screening new product ideas (neue Produkte) |
| Lehti: | Industrial Marketing Management
1991 : NOV, VOL. 20:4, p. 287-296 |
| Asiasana: | |
| Vapaa asiasana: | KREATIVITÄTSTECHNIK |
| Kieli: | eng |
| Tiivistelmä: | Opportunity identification is the initial stage in the new product development process where ideas for new products are generated and screened. A review of the nature of the opportunity identification process as it has been described in the literature is compared with some examples of opportunity identification processes in six industrial organizations. This comparison suggests that the opportunity identification process may be incomplete in describing opportunity identification in practice among successful industrial firms. |
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