haku: @author Verdin, P. / yhteensä: 4
viite: 4 / 4
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| Tekijä: | Hay, M. Verdin, P. Williamson, P. |
| Otsikko: | Successful new ventures: lessons for entrepreneurs and investors (Managementtheorie; Führungspolitik) |
| Lehti: | Long Range Planning
1993 : OCT, VOL. 26:5, p. 31-41 |
| Asiasana: | |
| Vapaa asiasana: | UNTERNEHMENSSTRATEGIE, UNTERNEHMERENTSCHEIDUNG, UNTERNEHMERRISIKO, BETRIEBSERFOLG |
| Kieli: | eng |
| Tiivistelmä: | Why do some new ventures succeed and not others? Traditional answers invoke poor management, flawed product, insufficient cash or weak marketing. This paper proposes a new set of answers. From an analysis of new USA businesses and UK case studies, it is clear that other factors also play a decisive role: purchase frequency, service requirements , customer/distributor fragmentation and labour intensity. Careful analysis of such product/market characteristics significantly increases the changes of success. This article provides a framework to guide the new venturer and the investor in making this decision. |
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