haku: @freeterm UNTERNEHMENSSTRATEGIE, INNOVATION / yhteensä: 4
viite: 3 / 4
| Tekijä: | Darling, B. L. Davis, T. R. V. |
| Otsikko: | Super Bakery Inc: innovating in a mature market is not just a piece of cake (Neue Produkte; Nahrungsmittelindustrie) |
| Lehti: | Planning Review
1994 : JAN-FEB, VOL. 22:1, p. 8-18, 54 |
| Asiasana: | |
| Vapaa asiasana: | UNTERNEHMENSSTRATEGIE, INNOVATION |
| Kieli: | eng |
| Tiivistelmä: | Super Bakery managers formulated breakthrough strategies for entering the mature institute food market. Owned by football legend F. Harris, this dynamic little company is now a profit leader in the industry. Their recipe for success: differentiate services, build company capabilities, and create products like the 'Super Donut'. |
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