haku: @author Leuthesser, L. / yhteensä: 4
viite: 3 / 4
| Tekijä: | Leuthesser, L. Kohli, A. |
| Otsikko: | Relational behavior in business markets: implications for relationship management |
| Lehti: | Journal of Business Research
1995 : NOV, VOL. 34:3, p. 221-233 |
| Asiasana: | MARKETS MANAGEMENT ECONOMICS |
| Kieli: | eng |
| Tiivistelmä: | In this study, the authors examine the role of seven distinct aspects of a supplier's relational behavior with buyers in business markets. These behaviors are hypothesized to influence buyer satisfaction, and, in turn, the share of a buyer's business enjoyed by a supplier. The strength of the linkages between these behaviors and buyer satisfaction are hypothesized to vary depending on the age of the buyer-supplier relationship, importance of the product purchased, and environmental dynamism. The study involves 454 organizations. |
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