haku: @author Huddleston, P. / yhteensä: 4
viite: 4 / 4
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| Tekijä: | Good, L. Huddleston, P. |
| Otsikko: | Ethnocentrism of Polish and Russian consumers: are feelings and intentions related? |
| Lehti: | International Marketing Review
1995 : VOL. 12:5, p. 35-48 |
| Asiasana: | POLAND RUSSIA CONSUMER BEHAVIOUR |
| Kieli: | eng |
| Tiivistelmä: | The article investigates ethnocentric tendencies of Polish and Russian consumers and whether tendencies vary by country, demographic characteristics and store type. It examines whether ethnocentrism affects product selection decisions. Poles are significantly more ethnocentric than Russians. Ethnocentric Poles are older, more likely to be female, less educated, and have lower incomes than less ethnocentric consumers. For Russions, the more ethnocentric consumers are less educated , states the author. |
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