haku: @author Keith, J. E. / yhteensä: 4
viite: 2 / 4
| Tekijä: | Keith, J. E. Jackson, D. W. Crosby, L. A. |
| Otsikko: | Effects of alternative types of influence strategies under different channel dependence structures (Verhaltenswissenschaften) |
| Lehti: | Journal of Marketing
1990 : JUL, VOL. 4C - 54:3, p. 30-41 |
| Asiasana: | |
| Vapaa asiasana: | VERTRIEB, HANDELSBETRIEBE, ERNÄHRUNGSINDUSTRIE |
| Kieli: | eng |
| Tiivistelmä: | Behavioral research in channels of distribution has brought significant insights into the processes of interfirm influence. The purpose of this research is to examine the effects of alternative influence processes on channel relationships under two different dependence structures. The study extends experimental methodology beyond the laboratory by applying influence 'treatments' to food brokers who assume positions of either high or low dependence on a source principal. |
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