haku: @author Nevin, J. J. / yhteensä: 4
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| Tekijä: | Nevin, J. J. |
| Otsikko: | The Bridgestone/Firestone story |
| Lehti: | California Management Review
1990 : SUMMER, VOL. 35E - 32:4, p. 114-132 |
| Asiasana: | |
| Vapaa asiasana: | UNTERNEHMENSSTRATEGIE, UNTERNEHMENSANPASSUNG, FUSION, KAUTSCHUKINDUSTRIE |
| Kieli: | eng |
| Tiivistelmä: | This article describes the competitive strategies that the Firestone Tire and Rubber Company developed during the eighties in an effort to adapt its business activities to a rapidly changing competitive environment. It chronicles how the implementation of those strategies, combined with courses of action pursued by other major world tire companies, resulted in the Bridgestone/Firestone merger. |
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