haku: @author Evans, J. R. / yhteensä: 4
viite: 1 / 4
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| Tekijä: | Evans, J. R. Laskin, R. L. |
| Otsikko: | The relationship marketing process: a conceptualization and application (Marketingmodell; Konsumforschung) |
| Lehti: | Industrial Marketing Management
1994 : DEC, VOL. 23:5, p. 439-452 |
| Asiasana: | |
| Vapaa asiasana: | MARKETING, MARKETINGSTRATEGIE, KUNDENDIENST, QUALITÄTSPOLITIK |
| Kieli: | eng |
| Tiivistelmä: | Now that relationship marketing is accepted as a valuable tool for business to business firms, it is time to devise and enact more systematic relationship marketing processes. This article discusses a comprehensive model for this purpose. It includes inputs (understanding customer expectations, building service partnerships, empowering employees, and TQM), outputs (customer satisfaction, customer loyalty , product quality, and profitability), and assessment (customer feedback and integration). The model is applied to one industry. |
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